User Experience

User experience is a human centered approach to designing and building digital products and services. We increase adoption and reduce risk of your new product or service.  We discover, define, design, develop and optimize.

"Without proper discovery how can we understand what needs to be designed?"  Praveen Singh


Customer Experience

We position ourselves within our clients businesses, closely shadowing customers and employees, to get a first had experience and overview.   This gives us the empathy required to understand customer needs.  We then define, ideate, prototype and test.

"How can you understand customer experience if you don't yourself in their shoes?" Praveen Singh



Service Design 

Orchestra identifies all points of interaction with customers across all channels.  We design a lean service model that focuses on value for the customer.

"Lean service models can provide maximum value to customers. " Praveen Singh


We guide you through the process of creating a business strategy that drives progress and action at every level,