User experience is a human centered approach to designing and building digital products and services. We increase adoption and reduce risk of your new product or service. We discover, define, design, develop and optimize.
"Without proper discovery how can we understand what needs to be designed?" Praveen Singh
We position ourselves within our clients businesses, closely shadowing customers and employees, to get a first had experience and overview. This gives us the empathy required to understand customer needs. We then define, ideate, prototype and test.
"How can you understand customer experience if you don't yourself in their shoes?" Praveen Singh
Orchestra identifies all points of interaction with customers across all channels. We design a lean service model that focuses on value for the customer.